The goal of this campaign was to hone in on the characters Beth & Rip from the Phenomenon show Yellowstone to impact the DTC sales of their branded scents.
The Tru Western brand came with a unique and exciting opportunity to focus on the characters as individuals, and portray what it means to Live Yellowstone.
The strategy was to incorporate the show branding as purposefully as possible while using natural breathtaking scenery to really portray that beautiful, aspirational, and rugged cowboy lifestyle.
The Tru Western brand came with a unique and exciting opportunity to focus on the characters as individuals, and portray what it means to Live Yellowstone.
The strategy was to incorporate the show branding as purposefully as possible while using natural breathtaking scenery to really portray that beautiful, aspirational, and rugged cowboy lifestyle.
Visually we aimed for wide-lense grandeur when approaching the scenery.
Tell a story in a single shot. Show the natural beauty to let landscapes and details speak for themselves.
Tell a story in a single shot. Show the natural beauty to let landscapes and details speak for themselves.
