As Mush prepared to launch nationally in big box retail, the goal supporting online retail and brick & mortar foot traffic while also driving profitable growth of their DTC subscription business. Deploying a combination of localized media (OOH & audio) and zip code-level targeting on social to support retail. Simultaneously
Achieving and strictly maintaining 0% overlap between DTC and retail audience segments, allowing the gain of geographical and behavioral insight on the differences between Mush’s distinct customer profiles. These insights helped develop a creative strategy grounded in modeling unique occasions for subscription vs one-time purchases.
The photography let us model occasions and make them both relatable and aspirational with examples like showing a well-stocked, healthy fridge. Simple package shots on simple backgrounds did the heavy lift on helping us guide consumers to nearby retail. And the wildly energetic and artful approach above,
let us disrupt and present oatmeal in an unexpected way.
let us disrupt and present oatmeal in an unexpected way.
