"I Got Love" Campaign
Illinois Cares for Kids and the Illinois Governor’s Office came to us with an ambitious
ask and a meaningful mission: Create a statewide campaign — in both English and Spanish — to increase early childhood enrollment and use of the variety of resources, funding and support available through Illinois Cares for Kids.
ask and a meaningful mission: Create a statewide campaign — in both English and Spanish — to increase early childhood enrollment and use of the variety of resources, funding and support available through Illinois Cares for Kids.
The outcome was a multi-channel, awareness-driving campaign to build trust among Illinois parents & families in need with emotional, celebratory storytelling, using
a :30 animated video as the centerpiece for our campaign.
a :30 animated video as the centerpiece for our campaign.
After an extensive search conducted alongside our music production partner, Squeak E. Clean, the joyful lyrics and catchy tune from Chicago resident Nat King Cole proved to be our winner.
In partnership with award-winning motion graphics studio Sarofsky, we vetted a wide range of illustrators and muralists before landing on the colorful characters of Chicago-based toy maker and artist Shawn Smith.
