SoCozy wanted to get their clean, non-toxic hair care products for kids into the hands of conscious parents and acquire new customers through Amazon. After evaluating their commerce ecosystem, we identified the clearest path to growth through media management and elevated A+ content.
I redesigned their Amazon store A+ content to increase SoCozy’s search-ability. I also redesigned their website to optimize the targeted digital media against four robust and discrete audience segments to create efficient reach, affordable off-Amazon traffic, and profitable customer acquisition
